RESCUE COFFEE CO.

MAKE YOUR MORNING MEANINGFUL

For some people, coffee is the essential part of their morning routine.  Some even warn others ‘don’t speak to me until I’ve had my fix.’

For dog people, coffee comes second to the bouncy, good morning greetings and calls to nature (I was referring mostly to the dogs).

The brew starts as soon as my crew is out the door!

At one time, I tried to give it up based on recommendations by ‘the experts.’  I detoxed it out of my system, and admittedly, I did feel less anxious without the caffeine.  That said, the heightened anxiety might have been due to the amount of coffee consumed. I’m okay with a mug of dark nectar before noon.

I’ve done my research, and as far as I can tell, there are more ‘perks’ to drinking coffee than not.  As a migraine sufferer, it was recommended to me by a physician, that I consume coffee at the onset to deter migraines.  It works!  Consistent among the many sites I visited was the additional benefits of memory improvement and aid to prevent Alzheimer’s.  All things in moderation, I guess.  If you need further convincing, here is one more benefit to drinking coffee:  Saving the lives of animals in need!

SIP A CUP, SAVE A PUP!

That’s right!  With every purchase from the Rescue Coffee Co., you are contributing to the welfare of animals in need.

Company founder, Claire Vaughan, has been an animal-lover since childhood and although she has not outgrown her need to help homeless and lost pets, she is more realistic about not being able to keep them all. Claire has combined her youthful dream of helping animals, with her adult ambition of becoming an entrepreneur. Claire shares what inspired her need to contribute to the animals:

When I was a child, I was always finding homeless or lost cats and dogs that I would bring home in hopes of being able to keep them.  Usually, they were in a very sad state; malnourished, dirty, and sometimes injured. Most of the time we would be able to find the rightful owner of the lost pet, but the thought of a cat or dog never being able to have the love they deserve by being cared for in a forever home broke my heart.

I have always wanted to own my own business, but it was really important to me that it gave back and support the local communities around it.

About her crew:

(Introduced by Claire)

Nahla: I found Nahla as a kitten wandering around the City of Halifax by herself, very malnourished and sick. I took her in and got her all fixed up, and she’s now a very healthy and happy four-year-old kitty. She’s super friendly and loves to cuddle. She particularly attached to me, probably because I found her when she was only three months old. Finding Nahla almost felt like it was meant to be. She’s really what made me more aware of the issue of stray cats and unwanted animals right in our communities.

Theo: My partner and I adopted Theo from the Moncton SPCA when he was seven months old. He’s a border collie, terrier mix and probably a few other things. We’re not sure what kind of situation he came from, but he was a very shy pup at first. He has flourished into a couch loving cuddle monster that just loves people and other dogs. Theo is now two years old and Rescue Coffee’s #1 doggie ambassador.

About the brew:

The idea to start Rescue Coffee came to light when Claire found herself feeling stuck and unfulfilled in a corporate job right after University.

I decided to leave the safety of my job and start a social enterprise around a cause I cared deeply about, helping animals in need.

Claire combined her love of animals with her appreciation for the locally roasted premium coffee. Rescue Coffee came to mind, and soon after, her dream came to fruition.

Rescue Coffee Co. offers fair-trade, organically grown coffee roasted in the Maritimes – a region in Eastern Canada consisting of three provinces. Claire points out that the roasting process is done by a family-run, small-batch roaster in Nova Scotia.

You can purchase the brew online, and it will ship anywhere in Canada and the US for a flat rate shipping fee. Free shipping across Canada for purchases over $100.

The collection includes everything from decaf to espresso as well as mugs and clothing. Packages of mug and coffee are also available. The fun names, along with the flavours are sure to brighten even a Monday morning!

WAKE & WAG – light roast

BLACK DOG ESPRESSO – medium roast

GO FETCH! – medium/dark roast

BARK & BITE – very dark roast

DOWNWARD DOG DECAF – medium dark roast

Coffee Co’s. Partnering animal shelters include:

THE GREATER MONCTON SPCA – takes in over 7,000 animals every year

THE NS SPCA – services rural and urban communities throughout Nova Scotia

SAVE OUR SCRUFF (SOS) – located in Toronto, Ontario, SOS is dedicated to rescuing dogs of all ages, sizes, and breeds. A dog in need is a dog in need.

THE P.E.I. HUMANE SOCIETY – the Island’s ONLY Shelter for homeless, injured and lost companion animals.

Rescue Coffee sponsors these incredible organizations by donating 10% of proceeds from sales to their cause.

When you purchase Rescue Coffee, you are providing fair wages to farmers, supporting local businesses, and giving rescue animals a second chance at life!

I’m not addicted to coffee, but I am completely hooked on my rescue animals. I’m grateful to people like Claire who, combine their passions and give back to their communities and support animals in need.  It has been a pleasure to share her story with you.

Thank you, Claire,